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How To Use Slack For Event Management Success?

How To Use Slack For Event Management Success?

From a simplified communication channel to supporting over 13 million daily users, Slack has some serious sex appeal. But what about Slack for event management? Find out right here.

From a simplified gaming communication channel to supporting over 13 million daily users, there’s no denying that Slack has sex appeal amongst businesses. What is not widely known about this fast growing application is that the name ‘Slack’ stands for ‘Searchable Log of All Communication & Knowledge’. Put this into the context of managing projects or events and you couldn’t get a better description. Winning nearly every ‘startup’ award under the sun, the growing nature of Slack’s integrations make for an interesting prospect when considering Slack for event management. Not only is Slack a way to communicate with teams seamlessly across multiple devices, vast integrations have enabled event managers to massively improve efficiency

Scroll down to find out more about 5 ways you can start using Slack for event management success throughout 2020.

1. Run internal comms via Slack.

The bigger the event, the greater the reliance upon smooth communication for event management success. From internal teams to your suppliers and even guest registrations, keeping slick comms result in greater efficiency and zero nasty business. As the core application of the Slack app, communication tools are in abundance. From simple direct messages to public, private or filtered group chats, there are so many ways to keep in check with your team. Slack allows you to communicate quickly with anybody associated with your account — separately or collectively — within a desktop or mobile chat interface.

Some of many ways you can communicate via Slack include:

    • Send direct messages.
    • Create channels.
    • Thread conversations.
    • Create groups of private users.
    • Create public or private channels.
    • Share information across groups.
    • Connect to third party tools.
    • Set channel alerts.
    • Obtain comms summaries.

2. Run external comms via Slack.

Slack’s communication capabilities need not be limited to just your internal teams. When organised well, Slack can be useful app to communicate with speakers, sponsors, VIP guests and other important stakeholders for your event. Not only can updates be issued quickly and in realtime, they will not be missed if you request your suppliers to install the mobile application. Say you needed a group decision made quickly. Simply start a poll within a private channel, collect the answers from your peers, then go forth and conquer.

3. Store and index files.

If there is one thing the cripples time, it’s hunting for important files buried amongst huge chains of emails. Slack complete eradicates this burden with seamless and robust search functions. This feature not only allows you to quickly hunt for the comms you need, it also tracks down uploaded files from your colleagues. Slack for event management became instantly more viable when this feature was introduced. In fact, when you really think about it, Slack is pretty much your WhatsApp, Dropbox and own private Google search wrapped up into one.

4. Integrate with other apps.

Successful event creation requires endless collaboration. Unless you’re a one-person show, you probably work with all types of contributors within and beyond your company. As you will know, productivity is oh-so-important. Therefore, any smart shortcut available should be taken to increase productivity and deliver a successful event.

One edge that using Slack for event management has over more traditional software is the endless integrations with other app makers. From fun morale boosters to complex connections with the likes of Eventbrite, Slack is your mothership. Take a look at some examples of how business are using app integration via Slack for event management:

    • Sync notes from other apps.
    • Collect new registration data.
    • Get notifications for ticket sales.
    • Create discounts codes.
    • Retrieve marketing reports.
    • Push data to other applications.
    • Keep track of team tasks.
    • Obtain external RSS feeds.

5. Enhance attendee engagement.

One way using Slack for event management that most project managers forget is the ability to foster attendee engagement both pre, during and post-event. Let’s say you have a VIP section at your event, create a channel on Slack and invite these attendees to keep the conversation going. This is another great place to utilise Simple Polls, document and content sharing. On top of this, you can utilise slack for online group meetings and webinars. Not only will your attendees have a place to develop a sense of community, there will be much valuable information you can acquire from snooping on conversations.

5. Improve data integrity via Slack.

Event management productivity is not just about doing things faster. The best event managers are focussed on doing things smarter. When it comes to data, an abundance of sources, marketing channels and activations, will leave you muddled. You will need a smart way to gather the valuable information. Otherwise, whilst you end up with the data in the end, you will find that different data silos may deliver different types of data that cannot be merged or used to make smart decisions.

You have your CRM and sales information. You have your registration information. You have your own professional contact list and event dietary requirements. By integrating Slack for event management you will finally have a cohesive way to read, merge and make best use of all the data you have collected. With vast app integrations, your day can be as straightforward as simply looking at the Slack channel and downloading the data. This will save you so much time and drastically improve your productivity.

Slack for event management summary.

While there are many tools that will deliver effective event management, the integrative nature of Slack gives this tool a huge edge. While your staff may be slow to undertake your new way of operating, you as the manager should at least use Slack. The important thing to remember to have total Slack success is that it takes moderation and nurturing. If you take the time to nurture your internal and external communication efforts on Slack, you will never go back!

Alyshia Little

View all posts by Alyshia Little

Just a regular Aussie girl that loves festivals, art and partying. Oh, I also happen to run this kick-ass website in my spare time. Hit me up on the blog or via email with any questions or suggestions that you have.

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